I have had several clients and prospective clients ask me about Flash Technology. Flash is responsible for a lot of the animation that you see while surfing the world wide web. It was a widely used platform for web development in the early to mid 2000s. It looks cool, but looks can be deceiving. The big problem with Flash is not its functionality, it is Apple Technologies. Apple refuses to support Flash on the iPhone & the iPad. Though this might not seem like a big deal when planning your new website, it clearly is when you know the statistics. On most websites, mobile visitors account for 30-60% of all traffic on their respective websites. Over 60% of mobile surfers are accessing your website from an iPhone and iPad. It sounds a bit crazy, but the iPhone is king. I actually love flash, but I don't recommend it to my clients. What consultant would recommend a business decision that could cut you out of 60% of your potential customers or viewers? I guess its like a pair of my girlfriends high heals. Some people will always do fashion/appearance over functionality.
Read "Adobe confirms plans to move away from Apple" from the BBC News.
